Recently, the 2024 Oriental Image Fashion Festival (China) was grandly opened in Luohu, Shenzhen. From the fame of Life is like Summer Flowers to the global focus of National Charm and Brilliance, the success of the Oriental Image Fashion Festival (China) cannot be separated from the profound accumulation of Shenzhen's urban fashion culture.

Zhan Hui, Deputy District Mayor and Party Member of the People's Government of Luohu District, Shenzhen, stated that in 2023, the inaugural Eastern YiXiang Fashion Gala was successfully held in Luohu, garnering significant attention in the international fashion jewelry design industry. This year, we are delighted to see that the gala has reached a higher level, with broader industry influence and greater exemplary impact. Luohu will continue to uphold the philosophy of open cooperation and win-win development, looking forward to collaborating with outstanding experts and industry leaders from around the world to bring excellent Chinese jewelry culture to the global stage and showcase our brand strength. Leveraging the advantage of Chinese jewelry looking to Shenzhen, we aim to achieve the goal of global jewelry looking to China.

The Chairman of Shenzhen Jewelry Industry Service Co., Ltd., the organizer, said that the Oriental Image Fashion Festival (China) has always been committed to promoting the high-quality development of the gold and jewelry industry in China since its establishment. By providing an international and high-level platform for exhibition and trading, we hope to help jewelry enterprises enhance their brand influence and promote the development of industry standardization and standardization.

Glorious National Charm, Radiant New Light
Adhering to the concept of product power driving brand power, the 2024 Eastern YiXiang Fashion Gala (China) adopted the theme of National Charm and Huaguang, focusing on extracting symbolic elements from the rich cultural heritage and exploring the collision and integration of East and West, ancient and modern, ultimately contributing to the formation of a more diverse cultural landscape.

The grand finale fashion show presented the organizers' optimal answer to the profound theme of National Charm and Huaguang. The main visual backdrop featured a cyberpunk-style fusion of dragon, phoenix, and lily gold foil elements, blending classical charm with futuristic technological inspiration, showcasing the majestic aura of Chinese culture. As models gracefully showcased the designs, jewelry and exquisite garments complemented each other, highlighting the craftsmanship and creativity of the participating companies. The National Trend Kids segment was particularly lively, creating a vibrant dialogue between Eastern and Western cultures and a lively inheritance of Chinese aesthetics.

The inaugural East Meets West Jewelry Design Invitational Competition, featuring Chinese elements, invited renowned design schools and independent designers worldwide to participate. Through this cross-border competition, design ideas from different regions and cultural backgrounds were able to inspire and learn from one another.

Unlocking Transformation, Riding the Wave of Innovation
The beautiful scenery of the dragon soaring, the immersive artistic experience in the sculpture area of the three-dimensional book, the wonderful moment of Grammy art shooting, the red carpet show with unified style and different characteristics of the guests, and the exquisiteness and advancement revealed in the details of the 2024 Oriental Image Fashion Festival (China) are exactly the brand-new ways to unfold Chinese jewelry and China fashion.