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2024 Eastern YiXiang Fashion Gala
Raises the Curtain Once Again
On October 17, the 2024 Eastern YiXiang Fashion Gala kicked off in Luohu, Shenzhen. This year's gala attracted over 40 jewelry companies showcasing their design works, as well as students and independent designers from 38 renowned design institutions participating in the East Meets West Jewelry Design Invitational Competition featuring Chinese elements. Together, they created a grand fashion feast brimming with national trends.
Theme: National Charm and Huaguang
Mission: To deepen the concept of product power driving brand power, reshape the global fashion landscape, and reclaim the voice in the fashion industry.
Goals: Explore the contemporary expression of traditional culture in Chinese jewelry and promote the development of Shenzhen's jewelry industry.
The gala introduced multiple award categories, including:
Tiangong Ingenuity Award: Xindean Jewelry, Yichuanjin Jewelry, Wanfu Jewelry, Fenglixi Jewelry
National Style New Charm Award: Chow Tai Sang, Fenghui Jewelry, Jinhong Jewelry, Ganlu Jewelry, Dan Ni Xing Jewelry, CM Huimei Creative Design Co., Meiao Jin Family, Jindexin Jewelry, People’s Gold, Guoyu Jewelry, Yan Fangze
Fenghua Trend Award: Spelier Jewelry, Biluojewelry, Kimberly Diamond, Jiehui Jewelry, Yusheng Jewelry, ATELIER SALLY Jewelry, Atelier Priscilla Jewelry
Guoyun Treasure Award: Dongfang Ruilu, Hongxiu Jewelry, Youyou Jewelry, Qilin Ruixiang, Kebi Jewelry, The Emperor’s Gift
Craftsmanship Excellence Award: Mengjin Yuan, Zhouliufu, Foshan Zhiwei
For the first time, the gala hosted the East Meets West Jewelry Design Invitational Competition, attracting students and independent designers from 38 globally renowned design institutions. After intense competition, the winners were:
First Prize: Xu Jiaming, China University of Geosciences (Beijing), with her piece Whispers of Wisteria
Second Prize: Alice Pietrantoni (IED European Design Institute, Rome) and Lee Jiyoung (Melbourne Polytechnic)
Third Prize: Fatemeh Ammari Allahyari (IED European Design Institute, Rome), Wang Ziting (China University of Geosciences, Beijing), Chen Kaiqi (City College of Dongguan University of Technology), Guo Qiurong (China University of Geosciences, Beijing)
The grand finale, themed National Charm and Huaguang, featured a stunning fusion of cyberpunk-style dragon, phoenix, and lily gold foil elements with classical aesthetics. Models elegantly showcased the exquisite craftsmanship of participating companies, adorned in luxurious jewelry and attire.
The National Trend Kids segment brought together children from both Eastern and Western cultures, creating a lively exchange of cultural traditions and a vibrant display of Chinese heritage.
Monica Cecchini, founder and chair of Rome Jewelry Week and director of its art museum, remarked: The Eastern YiXiang Fashion Gala is an excellent platform for the exchange and fusion of Roman and Eastern jewelry cultures. Roman designers draw inspiration from Eastern jade culture, while Eastern designers learn from Roman metal engraving techniques. This cross-cultural exchange promotes the development of global jewelry culture.
On October 18, the 2024 Shuibei (Autumn) China Jewelry Industry Development Pragmatic Forum was held concurrently. As a key component of the gala, the forum invited global jewelry masters to discuss new ideas, trends, and designs in the industry.
At the Sino-Italian Jewelry Brand Forum, guests delved into topics such as the value of participating in the gala, building brand power, and the similarities and differences between the Chinese and Italian jewelry markets. Monica emphasized the gala's role in driving innovation in the international jewelry industry, noting that Eastern elements can inspire designers.
Italian jewelry expert Rebecca compared the Chinese and Italian markets, highlighting China's vast consumer potential and cultural resources. She suggested that Chinese companies learn from Italian brand-building experiences, combining traditional culture with modern design to create brands with unique cultural identities.
The afternoon sessions focused on analyzing and forecasting global gemstone market consumption trends. Andrew Lucas, Dean of Education at the GUILD Gemological Institute, presented detailed data on the global supply chain of diamonds and gemstones, as well as consumption trends in the international market for 2025. He emphasized the importance of coordinated development across the industry's upstream and downstream sectors.
The Sino-Italian Jewelry Design Forum aimed to unlock the treasure trove of Eastern aesthetics for Chinese jewelry designers, encouraging innovation through tradition and drawing inspiration from cultural heritage.
The gala was hosted by the Shenzhen International Jewelry and Jade Trade Platform, Shenzhen Gold and Jewelry Association, and Shenzhen Gold and Jewelry Culture Research Association. It was co-organized by the Shenzhen Jewelry Museum, the Global Hundred Jewelry Designers Creative Design and R&D Platform, Yundinghui Fashion Culture (Shenzhen) Co., Ltd., and Shenzhen Tianzi Culture Communication Co., Ltd. The event was guided by the Shenzhen Municipal Bureau of Industry and Information Technology, Shenzhen Municipal Bureau of Commerce, and the People’s Government of Luohu District.
Moving forward, Luohu District will continue to combine bringing in and going global strategies, optimizing the business environment and increasing support to promote the transformation and upgrading of the gold and jewelry industry toward high-end, branded, digital, and international development. Leveraging the advantage of Chinese jewelry looking to Shenzhen, the district aims to achieve the goal of global jewelry looking to China.
The excitement continues, and the future shines bright!
